How quickly your website is available to recipients depends on its visibility in the search engine. The speed of opening and transferring data translates into sales, customer visibility, and brand awareness indicators. You must be visible to the user when your potential customer searches for a product or service online (e.g., e-commerce). Visibility is the primary goal of search engine optimization. Search engine optimization helps your business find itself on the Internet when people can find you by typing a phrase or keyword. By improving your SEO, you will be able to provide better visibility to your online businesses and, consequently, you will achieve higher conversions and impact your income and future recognition.
SEO and CDN – basic information
The position in the search engine depends on the algorithms and robots scanning websites. The exact ratios are not officially reported, but some regularities can be observed. We will focus on the technical elements. For some time now, Google, which accounts for around 80% of searches worldwide, has indicated that page speed will be a key ranking factor. Web surfers want answers faster, especially when it comes to mobile traffic.
CDNs are essentially a network of servers distributed worldwide that cache the content of a website, thus storing a copy of the website in many data centers around the world. When a user requests a file or picture from a website, the request goes to the closest CDN. Their content is delivered from the cached content of the CDNs (PoPs). CDN networks significantly reduce the waiting time for the request to be delivered, thanks to which the website is provided much faster. This significantly speeds up the service’s performance and does not allow the main server to be blocked by too many queries.
CDNs also offer other benefits. You can store your images in a CDN and deliver these visualizations directly from your PoP. Images tend to take longer to load, and you can optimize your website speed by storing the images on a CDN. CDNs offer significant SEO benefits by providing:
- Faster loading
- Image optimization
- Session optimization
Currently, www is intended for an audience worldwide; therefore, it is imperative to provide users with the highest level of service. CDNs play a key role in speeding up the loading of web pages.
SEO and CDN in detail
Setting up a CDN can be very beneficial for your site’s search rankings, but it can also be harmful. It will depend on the configuration of the service and several other factors. Website loading speed is a ranking factor for search engines. Your web surfers on the other continent will load your site at almost the same speed they load local pages. This reduction will make it stand out among foreign competitors.
CDN is also secure – it helps transfer multimedia files in HTTPS, even if your website lacks SSL encryption. Secure Socket Layer Encryption is a method of securing data transmission over the network through encryption that will protect the application from attacks and ensure your website users’ safety. On a larger scale, this aspect will also affect the SEO ranking. Additionally, Google and other search engines will classify images based on their meta descriptions, loading speed, and other crawlers’ checks. A CDN can speed up the indexing of your website’s images and thus get a higher ranking. If you rely on images for motion, such an improvement can be of great benefit to you.
Technical SEO – Important Elements
When contacting customer service and configuring the service for your project, take the following into account:
- Security errors between sites
- Delays in loading multimedia files
- Disaster management
The first element is a configuration issue that can negatively affect your SEO. When you use SSL protection on your site but unconfigure the SSL encryption on the CDN, your browser will send encrypted instructions that the server will not understand. As a result, your website will load partially without media, which will confuse the page. Some CDN settings can also be changed to delay loading media files from CDN. Such delays can also negatively affect your SEO ranking.
A CDN will help reduce latency and minimize packet loss, helping to accelerate content delivery to the end-user. By using caching and canonical headers, CDNs help overcome content duplication problems. Google imposes penalties on sites containing duplicate content in multiple places or does not take them into account in the overall score. CDN networks also help in difficult situations, such as breakdowns during peak traffic or DDoS attacks. You should avoid them, just like the 404 error – Google takes into account when assessing the site’s credibility.
Also, CDNs use hardware and software more efficiently to optimize content storage and access. For example, more frequently used information may be stored on SSDs or in RAM, while less frequently used content will be held on hard drives.
CDNs can make real-time routing and cache decisions with machine learning to provide optimal cost and storage space for server resources. The scalability offered by CDN will help you adapt the implementation to your current needs and reduce the cost of maintaining or purchasing additional servers that will be needed only during peak hours.
SEO and CDN – summary
An adequately set up CDN can be an easy and cost-effective technology to speed up your site loading, increase SEO speed, and user experience on your site. The CDN provider must follow the best practices of the CDN installation methods, which improves page loading speed and has a positive effect on search engine rankings.
CDNs play a significant role in optimizing page speed. In that case, website load times significantly affect their search ranking directly. A CDN can help you index your site faster on search engine result pages. Thanks to better visibility in many strategic locations, your company will gain higher brand recognition, it will be able to develop and take advantage of global markets.
The only two issues that can affect your SEO rank from CDN are wrong settings and choosing the wrong CDN. The content delivery network is winning the battle for search engine rankings for page speed optimization techniques. The server’s location is of great importance for search engine rankings and counteracting problems with internal web hosting.